M&M's World

A space big enough to house more than 100 double-decker buses dedicated to M&M's, those sugar coated chocolate-y treats, might seem a little OTT. But the M&M's World store in London is a colourful, kitsch delight filled with 7 foot statues of the M&M's characters and offering four floors of 'retail-tainment' in the heart of London's Leicester Square, next to the W Hotel. The store combines a huge range of M&M's merchandise (from clothing to kitchenware, bedding to jewellery, and even glassware) with British themed displays like the M&M characters recreating The Beatles' Abbey Road crossing, portraits of M&M Henry VIII and Elizabeth I, and in the middle of the store a big red double decker bus playing M&M short animations. Best of all is the interactive 'Wall of Chocolate', where visitors can create their own custom-blended M&M's selection from a choice of 22 colours, housed in more than 100 clear tube dispensers reaching up to the ceiling. It's also worth finding the viewing station upstairs where you can see people getting their picture taken with the outsized M&Ms. Childish, sure, but so much fun.